maile malin
maile malin
maile malin
PRODUCT STRATEGY
DESIGN LEAD
UX MANAGER
SERVICE DESIGNER
12 Yrs Turning Ambiguity & Complexity into Clear, Simple, & Human-Centered • Enterprise, Startups, Public Sector • Leading 0→1 Vision, Design, Teams • B2B/B2C • Systems Thinker • Intuitive Leader & Mindful Mentor
12 Yrs Turning Ambiguity & Complexity into Clear, Simple, & Human-Centered • Enterprise, Startups, Public Sector • Leading 0→1 Vision, Design, Teams • B2B/B2C • Systems Thinker • Intuitive Leader & Mindful Mentor
12 Yrs Turning Ambiguity & Complexity into Clear, Simple, & Human-Centered • Enterprise, Startups, Public Sector • Leading 0→1 Vision, Design, Teams • B2B/B2C • Systems Thinker • Intuitive Leader & Mindful Mentor
12
Years in UX
27
LinkedIn Recs
2
Degrees
15
Certs
31
ADPList Reviews
Quantitative Data
Quantitative Data
12
Years in UX
12
Years in UX
12
Years in UX
15
Certs
15
Certs
15
Certs
27
LinkedIn Recs
27
LinkedIn Recs
27
LinkedIn Recs
31
ADPList Reviews
31
ADPList Reviews
2
Degrees
2
Degrees
2
Degrees
Qualitative Data
[Maile] is a big picture thinker who isn’t afraid to get her hands dirty in the details. One moment, she is shaping a high-level design strategy and the next, she is meticulously refining all of the microscopic details that make an experience meaningful…Under her guidance, stakeholders don’t just align on a vision—they are made to understand what she sees: a deeply human experience at the center of every digital one.
E. Young
Business Strategy Director, Salesforce
Maile and I spent over a year working together on a massive healthcare implementation… I can honestly say she was the glue that held the UX and technical sides together. As our UX Design and Strategy Lead…she provided the strategic roadmap that made our delivery possible.
D. Mapp
Technical Engagement Manager, Salesforce
Maile and I spent over a year working together on a massive healthcare implementation… I can honestly say she was the glue that held the UX and technical sides together. As our UX Design and Strategy Lead…she provided the strategic roadmap that made our delivery possible.
D. Mapp
Technical Engagement Manager, Salesforce
Maile didn’t just build great Figma prototypes; she was savvy about the tech. When we hit a massive curveball mid-project and realized the client’s platform was still running on a legacy framework, Maile immediately pivoted her design roadmap to ensure our recommendations were actually buildable...”
R.E. Silva
Senior Manager, Salesforce
Maile didn’t just build great Figma prototypes; she was savvy about the tech. When we hit a massive curveball mid-project and realized the client’s platform was still running on a legacy framework, Maile immediately pivoted her design roadmap to ensure our recommendations were actually buildable...”
R.E. Silva
Senior Manager, Salesforce
Maile was the Lead UX Designer on [a project we worked on and] I was consistently impressed by how she could take messy, complicated problems and turn them into clear, elegant solutions...
She’s a strong advocate for users and great design, but she’s also practical about constraints and timelines. She knows when to push and when to collaborate toward the best possible solution. That made her a joy to partner with, even when things got complicated.
S. Nelson
Change Management Director, Salesforce
Maile was the Lead UX Designer on [a project we worked on and] I was consistently impressed by how she could take messy, complicated problems and turn them into clear, elegant solutions...
She’s a strong advocate for users and great design, but she’s also practical about constraints and timelines. She knows when to push and when to collaborate toward the best possible solution. That made her a joy to partner with, even when things got complicated.
S. Nelson
Change Management Director, Salesforce
Maile brings a rare combination of research depth, design skill, and strategic thinking to her work. She makes projects better and teams stronger. I’d jump at the chance to work with her again.
S. Nelson
Change Management Director, Salesforce
Maile brings a rare combination of research depth, design skill, and strategic thinking to her work. She makes projects better and teams stronger. I’d jump at the chance to work with her again.
S. Nelson
Change Management Director, Salesforce
When a high-stakes Health Cloud initiative launched for a National retailer, Maile was the first person I recruited to lead UX design and strategy. Maile thrives in ambiguity. Whether facilitating executive workshops, coordinating across teams, or navigating complex delivery challenges, she consistently brought a calm, solutions-oriented mindset.
M. Caban
Senior Technical Architect, Salesforce
When a high-stakes Health Cloud initiative launched for a National retailer, Maile was the first person I recruited to lead UX design and strategy. Maile thrives in ambiguity. Whether facilitating executive workshops, coordinating across teams, or navigating complex delivery challenges, she consistently brought a calm, solutions-oriented mindset.
M. Caban
Senior Technical Architect, Salesforce
Maile’s professionalism and expertise made a lasting impression.
When contract negotiations risked losing her from the engagement, client leadership specifically advocated to extend her contract. The technical team openly talked about “the importance of UX”—a testament to how she elevated design thinking across the program.
S. Mukherjee
Senior Technical Architect, Salesforce
Maile’s professionalism and expertise made a lasting impression.
When contract negotiations risked losing her from the engagement, client leadership specifically advocated to extend her contract. The technical team openly talked about “the importance of UX”—a testament to how she elevated design thinking across the program.
S. Mukherjee
Senior Technical Architect, Salesforce
She combines exceptional UX expertise with a genuine passion for work that makes a difference in people’s lives. Any team would benefit from having her.
S. Mukherjee
Senior Technical Architect, Salesforce
She combines exceptional UX expertise with a genuine passion for work that makes a difference in people’s lives. Any team would benefit from having her.
S. Mukherjee
Senior Technical Architect, Salesforce
Maile is someone I’ve consistently turned to for advice and perspective. She has a talent for cutting through complexity and advocating for what’s right — whether that’s pushing back on unnecessary customizations in favor of out-of-the-box solutions, or championing user-centered design when others lose sight of the end user. Her expertise in leading workshops and design on large-scale client engagements makes her an invaluable asset on any project.
I. Skeen
Experience Architect, Salesforce
Maile is someone I’ve consistently turned to for advice and perspective. She has a talent for cutting through complexity and advocating for what’s right — whether that’s pushing back on unnecessary customizations in favor of out-of-the-box solutions, or championing user-centered design when others lose sight of the end user. Her expertise in leading workshops and design on large-scale client engagements makes her an invaluable asset on any project.
I. Skeen
Experience Architect, Salesforce
Case Studies
Designing the North Star Vision for a First-of-Its-Kind Community Health Program [NDA]
My UX strategy and design became the north star for a Fortune 100 retailer's greenfield healthcare program— reducing technical rework by 75%.
Lead UX Strategy & Design
Directed Research & Synthesis
Enterprise B2B/C Design
Designing the North Star Vision for a First-of-Its-Kind Community Health Program [NDA]
My UX strategy and design became the north star for a Fortune 100 retailer's greenfield healthcare program— reducing technical rework by 75%.
Lead UX Strategy & Design
Directed Research & Synthesis
Enterprise B2B/C Design
Modernizing a Federal Agency’s 27-Year-Old Legacy System [NDA]
Directed UX discovery and strategy to define the holistic UX vision for the modernization of a federal agency's legacy ecosystem.
Lead UX Strategist
Stakeholder & Team Alignment
Enterprise B2B/C Design
Modernizing a Federal Agency’s 27-Year-Old Legacy System [NDA]
Directed UX discovery and strategy to define the holistic UX vision for the modernization of a federal agency's legacy ecosystem.
Lead UX Strategist
Stakeholder & Team Alignment
Enterprise B2B/C Design
Salesforce: Modernizing a Federal Agency’s 27-Year-Old Legacy System
Directed UX discovery and strategy to define the holistic UX vision for the modernization of a federal agency's legacy ecosystem.
Lead UX Strategist
Stakeholder & Team Alignment
Enterprise B2B/C Design
Fortune 200 F&B Retailer’s Licensee Portal Overhaul [NDA]
Directed UX strategy and discovery through solution blueprinting to consolidate a fragmented, legacy intranet into a unified, licensee portal on Salesforce Experience Cloud.
Lead UX Researcher
UX Vision & Strategy
Directed Usability Testing
Fortune 200 F&B Retailer’s Licensee Portal Overhaul [NDA]
Directed UX strategy and discovery through solution blueprinting to consolidate a fragmented, legacy intranet into a unified, licensee portal on Salesforce Experience Cloud.
Lead UX Researcher
UX Vision & Strategy
Directed Usability Testing
Onfleet B2B SaaS - Product Design to Establishing a UX Program and Team
Increased Onfleet's product maturity as UX Manager by defining the organization's UX vision and strategy, hiring a team of designers, establishing a research program, leading product design, and collaborating across all teams.
End-to-End Product Design
UX Team Creation & Product
UX Management / Ops
Onfleet B2B SaaS - Product Design to Establishing a UX Program and Team
Increased Onfleet's product maturity as UX Manager by defining the organization's UX vision and strategy, hiring a team of designers, establishing a research program, leading product design, and collaborating across all teams.
End-to-End Product Design
UX Team Creation & Product
UX Management / Ops
Rebuilding Trust: Redesigning the Affordable Housing Application Process for the People Who Need It Most
As the lead UX Code for America Fellow working with the Santa Monica Housing Authority (SMHA), I directed and transformed the organization's affordable housing application process through user research.
End-to-End Product Design
UX Lead
Product Strategy
Rebuilding Trust: Redesigning the Affordable Housing Application Process for the People Who Need It Most
As the lead UX Code for America Fellow working with the Santa Monica Housing Authority (SMHA), I directed and transformed the organization's affordable housing application process through user research.
End-to-End Product Design
UX Lead
Product Strategy
** NDA case studies include placeholder images.
